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    2017中國十大茶葉品牌推選火熱票選中

    發布時間: 2017-04-28 10:40    來源: 閩北日報      瀏覽記錄:

    閩北日報訊(大崇 禮輝 玲英 小紅)由農業部主辦、中國國際茶葉博覽會組委會組織的“2017年中國十大茶葉品牌推選”活動,已于4月25日0時啟動網絡投票,投票時間將于4月29日24時結束。制作技術被茶界泰斗陳椽譽為“雄視世界”的武夷巖茶,經過層層篩選,從全國區域茶葉品牌中脫穎而出,成功入圍此次推選活動。

    網絡投票網址為:http://cypptp.bjzntd.com/Index/Index.html;

    手機端投票網址為:http://cypptp.bjzntd.com/Index/Phoneindex.html。

    掃瞄文末二維碼也可參與投票。請大家共同為“武夷巖茶”投上神圣一票。投票的結果,將決定中國茶葉品牌十強最終花落誰家。

    “2017中國十大茶葉品牌推選”是農業部首次在全國范圍組織的茶葉品牌推選活動,旨在加強我國茶葉品牌建設,助推茶業供給側結構性改革,促進茶業轉型升級,提升“中國茶”的影響力和競爭力。

    此次活動面向山西、江蘇、浙江、安徽、福建、江西、山東、河南、湖北等20個省、自治區、直轄市,推選茶葉涵蓋綠茶、紅茶、烏龍茶、白茶、黃茶、黑茶等六大茶類,以及再加工茶的區域公用品牌。參選茶葉品牌需具有農業部、國家質檢總局等地理標志登記、注冊、保護,且需具有較強的市場影響力。年銷售額須在5億元以上,近三年來未發生重大質量安全事件,質量抽檢未發現質量安全問題。

    2006年,武夷巖茶(大紅袍)傳統制作技藝作為全國唯一茶類列入國家首批非物質文化遺產名錄。近年來,武夷山市堅持穩控茶山面積、保護生態環境、堅持傳統工藝的茶業發展策略,提升武夷巖茶“活甘清香”的巖韻品質,使武夷巖茶品牌價值不斷提升。

    日前,“武夷山大紅袍”以26.94億元品牌價值,繼2015年、2016年后再度榮膺“2017中國茶葉區域公用品牌價值十強”。“武夷山大紅袍”同時獲評全國茶葉區域“最具品牌經營力品牌”。2016年,武夷巖茶品牌價值獲評627億元,位居全國馳名品牌價值排行第11位、茶類品牌第2名,其品牌強度位居全國茶類第1名。

     

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