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    2017年杭州茶文化博覽會將于31日舉行

    發布時間: 2017-03-23 08:35    來源: 中新網      瀏覽記錄:

    中新網訊(孔雁婷 顧星)3月22日,從杭州茶文化博覽會通氣會上獲悉,2017年杭州茶文化博覽會(以下簡稱“茶博會”)將于今年的3月31日在杭州正式開幕。

    杭州歷來山清水秀,茶香飄逸。2012年,杭州以立法的形式確定了“全民飲茶日”,自此之后,一杯清茶逐漸走入千家萬戶,而茶文化這廣大的影響自然也離不開歷屆茶博會的舉辦。

    杭州茶博會自2005年創設以來,今年是第十三屆。茶博會在整合杭州全市茶文化資源,發展茶經濟,弘揚茶文化,促進茶旅游方面發揮了積極的作用,獲得了豐碩的成果,成功打響了“中國茶都”品牌的“金名片”。今年茶博會的主題是“東方文化、茶禮天下”,舉辦時間將從2017年3月31日跨至6月。

    據悉,本屆茶博會為了打好文化特色,更好地凸顯杭州茶文化的豐富內涵和悠久歷史,將舉辦茶博會開幕式暨西湖龍井開茶節、全國第一個人大立法設立的地方性茶事節日---“全民飲茶日”、清河坊民間茶會、云林茶會等26個活動項目,致力于向全世界展現杭州茶文化的原生性和獨特性。

    今年茶博會的亮點之一是國際化,通過“二十四節氣與茶”、“最憶是杭州”全球營銷活動、全球孔子學院茶事大聯動等各項國際型活動,將杭州的茶“請進來”和“走出去”結合起來。同時,茶博會還推出了G20杭州茶文化之旅,向中外游客奉上“中國茶都,細品一縷龍井香”、“夫人腳步,最愛杭州緩緩行”等后峰會茶體驗線路。

    此外,今年茶博會的另一大亮點是茶文化的全域化,通過不同地點不同形式茶文化的展現,茶文化將從杭州主城區延展至杭州兩區五縣,充分實現城區聯動,帶動鄉村旅游等多種經濟體的發展。

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