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    國內茶企不斷創新提升2015年茶葉出口總額

    發布時間: 2016-05-04 08:55    來源: 國際商報      瀏覽記錄:

    國際商報訊 據海關統計,去年中國茶葉出口32.5萬噸,同比增長7.8%;出口總額88億元人民幣,同比增長8.6%。去年我國農產品出口總額同比下降,茶葉出口卻實現了正增長,并高于預期,特別是茶葉出口總額再創歷史新高。但也應看到,茶葉出口量多年在30萬噸左右徘徊。在我國經濟下行壓力依然較大、短期內全球經濟仍將疲軟的態勢下,我國出口型茶企更需要八仙過海、各顯神通,保持茶葉出口穩定,促進經濟增長。

     

    不斷研發新產品并推廣到歐美市場是浙江茶葉進出口有限公司保持出口穩定的“妙招”。“浙江是綠茶生產大省,但歐美等經濟體的消費者喜愛紅茶。如何讓他們接受綠茶是公司正在努力做的事。”浙江茶葉進出口有限公司副總經理徐韜表示,“通過參加歐洲各大展會并結合調查結果,公司將研發出三角包裝的中高端綠茶并推廣到德國市場。該產品裝入葉片較長、較肥的上等綠茶,開水沖泡后,味道濃郁,滿足了德國消費者的需求。”

     

    “在美國,追求時尚自由的消費者喜歡味道濃郁且有特點的飲品,公司將綠茶與其他食品拼配,推出枸杞綠茶等茶飲。經過多次改進,茶飲逐漸滿足美國消費者的喜好,已被當地市場認可。現在已有幾款拼配茶飲在美國市場站穩腳跟。除此以外,公司還在不斷研發新品,滿足不同地區、不同國別的消費者的需求。”徐韜說。

     

    福建茶葉進出口有限責任公司生產的烏龍茶、花茶遠銷海外,日本和歐洲是主要消費市場。自2006年起日本執行“肯定列表制度”,對進口茶葉采取嚴格的農藥殘留檢查。歐盟對茶葉農殘要求更是日益嚴苛,且執行標準多變。數據顯示,2002年日本進口烏龍茶原料2萬噸,受產品周期率影響,此后進口量逐年下降,今年已降到不足1萬噸。種種不利因素使得我國茶企對日出口備受打擊。“這些并沒有阻礙公司烏龍茶的出口。目前,公司占全國對日烏龍茶出口的比重仍在不斷上升。”福建茶葉進出口有限責任公司副總經理王東銘對記者說,“將"食品安全"擺在首位是企業成功的關鍵。”

     

    為保證食品安全,福建茶葉進出口有限責任公司打出了“組合拳”:首先,在種植期間對自有基地以及合作產地實行統一農藥配送,嚴格規范農藥使用;其次,在茶葉出口前,公司請國內外知名的檢測機構對產品批批檢測,保證出口的每一片茶葉在走出國門前就已獲得國際認可。

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