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    東莞將打造中國愛茶之都城市形象新名片

    發布時間: 2016-04-29 09:00    來源: 新快報      瀏覽記錄:

    新快報訊(楊英杰)東莞擬于2016年5月13日至16日在廣東現代國際展覽中心舉辦的“第九屆東莞國際茶業博覽會暨首屆中華愛茶嘉年華”期間,正式推出“中國愛茶之都——東莞”的城市新名片。中國國際貿易促進委員會東莞市委員會今年提出打造東莞城市形象新名片——“中國愛茶之都”的構想。

     

    東莞市貿促會周三舉辦新聞發布會,介紹中國愛茶之都東莞系列活動暨“2016中華茶界領袖峰會”將于5月13日至16日舉行,其間將舉辦“第九屆東莞國際茶業博覽會暨首屆中華愛茶嘉年華”、“2016中華茶屆領袖峰會”等活動,圍繞“茶與旅游”、“茶與音樂”、“茶與文化”、“茶與美食”四大主題,打造好聽、好看、好吃、好玩的市民節日,引導全民參與,展現東莞全民愛茶的魅力,發揮東莞藏茶量影響巨大的優勢,推動國內外茶業在莞進行商貿和文化交流,彰顯東莞濃厚的茶文化底蘊,樹立東莞“中國愛茶之都”的城市形象。

     

    其中,“2016中華茶界領袖峰會”將于5月13日下午舉行,屆時 將匯聚國內茶界領袖和精英,圍繞中華茶文化的傳承與創新進行“跨界交流”和“智慧碰觸”,與“首屆中華愛茶嘉年華”一起形成愛茶之都動靜結合、雅俗共賞的茶界盛事。

     

    據介紹,東莞“中國愛茶之都”城市名片一經推出,在全國影響十分熱烈,來自政治、文化、學術、工藝、新聞、茶企、產茶地等各界愛茶人士通過各種渠道表示:東莞在茶業茶界影響巨大,應發揮更大影響,為中國茶文化傳承創新承擔更大責任。

     

    東莞茶業具有雄厚的產業基礎和經濟規模,中國普洱茶、黑茶藏茶量全國第一,是全國茶葉收藏陳化地典范,全國主要茶葉集散中心之一,年交易額達百億元,在茶業茶界影響巨大。另外東莞全市有大小茶館7000多家,覆蓋了90%的主要街道,在全國12.6萬家茶館中一枝獨秀,可謂“路路有茶館,處處聞茶香”。

     

    早茶、下午茶、晚茶、藏茶、茶與旅游、茶與音樂、茶與健康……茶已是東莞市民不可或缺的生活伴侶。

     

    愛茶既是東莞茶產業的真實體現,也是東莞市民的生活寫照,在東莞擁有濃郁的地方特色和深厚的文化積淀。通過茶博會打造“中國愛茶之都”東莞的形象,2016年愛茶之都的提出和實施,將“藏茶名城”概念向“愛茶之都”形象轉變,是藏茶名城的文化升華,使“東莞茶倉”理念從經濟效益層面向精神文化層面升級,從產業硬實力向城市軟實力影響擴大,從市民生活寫照向市民文化品味提升, “愛茶之都”可謂實至名歸。

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