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    2016中國茶葉區域公用品牌價值評估結果發布

    發布時間: 2016-04-22 08:57    來源: 泉州商報      瀏覽記錄:

    泉州商報訊 4月12日,2016中國茶葉區域公用品牌價值評估結果發布會在浙江新昌隆重召開,浙江大學中國農村發展研究院院長黃祖輝代表課題組公布了品牌價值十強結果,安溪鐵觀音以60.04億元的品牌價值位居榜首,福建有有5大茶葉入圍。

     

    十強分別為:安溪鐵觀音、信陽毛尖、普洱茶、福鼎白茶、大佛龍井、安吉白茶、福州茉莉花、祁門紅茶、武夷大紅袍、坦洋工夫。

     

    2016中國茶葉區域公用品牌價值十強

    2016中國茶葉區域公用品牌價值十強

     

    據了解,過去七年里,浙江大學CARD中國農業品牌研究中心聯合浙江大學茶葉研究所等權威機構,連續開展公益性課題——“中國茶葉區域公用品牌價值評估”專項研究。每年的茶葉品牌價值評估活動及結果,已經成為各地檢閱品牌建設成效的重要參考,也已成為中國茶業發展的風向標。

     

    參與本次評估的中國茶葉區域公用品牌總數為108個。經由課題組對參評品牌持有單位調查、消費者評價調查、專家意見咨詢、海量數據分析的多方審核,最終完成了對92個品牌的有效評估。

     

    本次評估數據顯示,92個有效評估品牌的總價值已超過1338億元,相較于2015年,增長了50億元。本次評估品牌的平均品牌價值為14.54億元。品牌價值最高的達到60.04億元,最低的為0.59億元。

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