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    安溪鐵觀音榮膺中國茶葉區域公用品牌價值榜首

    發布時間: 2016-04-22 08:16    來源: 泉州晚報      瀏覽記錄:

    泉州晚報訊(李振輝)日前,2016年中國茶葉區域公用品牌價值評估結果在浙江新昌發布,安溪鐵觀音以60.04億元的品牌價值再次榮膺中國茶葉區域公用品牌價值榜首。同時,安溪鐵觀音品牌還獲得“最具品牌經營力”稱號首位。

     

    據悉,2016中國茶葉區域公用品牌價值評估從2015年12月份開始,歷時四個月,在全國206個茶葉區域公用品牌中篩選收集了108個品牌的相關資料,依據“中國農產品(000061,股吧)區域公用品牌價值評估模型”(簡稱CARD模型),對品牌持有單位、消費者、專家等眾多對象的多方調查研究,并根據材料的真實性、完整性要求,最終完成了92個品牌的價值評估。

     

    本次評估數據顯示,92個有效評估品牌的總價值已超過1338億元,比去年增長了50億元。本次評估品牌的平均品牌價值為14.54億元。品牌價值最高的達到60.04億元,最低的為0.59億元。

     

    在全球化競爭格局下,品牌是行業乃至國家實力和核心競爭力的象征。安溪縣已連續多年位居全國重點產茶縣第一位。為保護“安溪鐵觀音”這枚金字招牌,近年來,安溪縣實行農資專營、綠色生產,在全國茶界率先建設茶葉質量安全可追溯體系,實現從茶園到茶杯的全過程管控,使全縣茶葉產品抽檢合格率達99.3%。同時,安溪鐵觀音還通過地理標志的使用、管理、保護,確保認標就可購買到正宗安溪鐵觀音,全縣現有124家企業獲準使用安溪鐵觀音地理標志保護產品專用標志。

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